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Google Adwords PPC Keyword Article
Archived Article
June 2007
PPC Advertising
By Paul
Goodwyn
- Copyright © 2004-2009
Pay Per Click or simply PPC marketing, also known as Cost Per Click marketing,
sponsored ads, sponsored links and so on...
PPC marketers use paid search engine
listings to direct traffic to their website. PPC marketing is a method whereby
an advertiser pays an agreed upon fee (bid amount), every single time their
listing or ad, appears (known as an impression), on the Search Engine Result
Page (SERP), and a visitor clicks on the listing and is then taken to the
advertisers website.
The positioning that ads receive in the search engine results list is based on
the bid amount that marketers pay for keywords. Advertisers bid for search
terms, and the search engine then ranks the marketers ads based on an auction
bidding system as well as other factors. When an advertiser pays for keywords
they are guaranteed that their ad receives a high ranking in search results, and
the ad is usually highlighted and displayed to the right of the normal organic
results.
Basically, PPC advertising is an
option that is available to marketers to increase their site traffic, without
the complications involved with trying to use search engine optimization
techniques to attain a high ranking.
PPC is based on a very simple premise. Normally, people type in a
keyword into a search engine and receive a list of the most relevant websites
that match their enquiry.
The sponsored list of advertisements that appear on the right hand side of the
search result page are the marketers that are using PPC advertising.
The website owner who has placed the ad has agreed to pay a specified amount to the search
engine, every time a search engine user clicks on their PPC ad. The
most significant advantages of using PPC advertising are discussed below:
========================================================
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You Will Find A Comprehensive
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Click Traffic
That Will
Put You Into Profit And Beyond Without Using
Your Own Money.
Start Your Campaigns With The Confidence That You
Cannot Loose.
Reduce Your Overall Advertising Campaign Cost Per
Clicks.
========================================================
Pay Per Click Advantages
1.
You receive instant traffic generated for your ad and website. The traffic you
get is practically instantaneous, no other marketing method can result in
results so quickly. I have put website on line and received sales within
minutes. If you don't receive sales then you known very quickly that you need to
make some changes to improve your presentation to your market.
2. Another great feature of PPC advertising is that because your product and
advertisement is relevant to the keywords being searched for by visitors to your
site, you can be guaranteed that they are genuinely interested in the kind of product/service or information that you
are offering.
Highly targeted traffic is the goal of all advertising methods but rarely is it
achieved. PPC advertising offers such a high satisfaction level for visitors that
a marketers chance of converting their visitors into
customers is increased dramatically.
3. You do pay for pay per click traffic, but this can be off-set by
structuring your campaign correctly and utilizing various strategies and
techniques to reduce those costs.
You must bear in mind that using search engine optimization
techniques also brings people to your website and even though it
appears that it does so that for free, it isn't. There is a high cost involved in terms of money
and time that it takes to develop a website that can perform great in search
engines. The time loss is a resultant loss in sales. Whereas, PPC advertising instantly routes traffic to your
site.
4.
PPC advertising gives the marketer complete control over his advertising budget.
Essentially, PPC marketers bid on keywords in the following way.
For instance, if you own a
herbal medicine business you might bid $0.10 for the keyword "aphrodisiac".
That means you are prepared to pay the search engine a $0.10 cents every time someone
clicks on your ad and taken to your landing page. Now, if your budget is $100.00 dollars for the month, then
1000 people can
click onto your ad before it is disable and won't show any more.
5.
You can obtain data and feedback for your PPC advertising campaign which can
then be used to fine tune your
PPC and landing page strategy. Google Adwords and other search engines will send you
requested information concerning the visitors to your ad that can assist you in
deciding how to refine your
ad, website and keyword usage.
To illustrate, if you find that you are getting visitors to your
landing page but they
leave without following through with a desired action, then it is obvious you need to refine your
landing page content. Further, if you find out that certain pages on your website get more hits,
then you can decide to place more links and ads on these pages.
6. Finally, does PPC marketing have any negative aspects? Well, no, none that
outweigh the significant positive benefits. PPC marketing is a marketing
strategy that offers everyone the opportunity to have their product or service
put placed in front of a huge targeted market place that is specific for your
offering, while bringing equality to the marketing arena.
Pay per click marketing is the most efficient website marketing tool devised
and is a must for website owners whether they are employing search engine
optimization techniques or not.
For more information on learning how to cultivate visitors to buy your product
or service, or affiliate products, reduce costs, increase the volume of
highly targeted traffic to your website, and make money marketing the way professionals do,
click this link for more
information
http://www.adwordsnavigator.com/
Disclaimer: The content provided in this article is not
warranted or guaranteed by Adwords Navigator.com. It is intended
for educational purposes in order to introduce to the
reader key ideas, concepts, or product reviews. As such it is incumbent upon
the reader to employ real world tactics for security and implementation of best
practices. We are not liable for any negative consequences that may result from
implementing any information covered in this articles.
Paul Goodwyn's Google Adwords Marketing System
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2004-2009 Bilambil Investments Pty Ltd. All rights reserved.
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