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Google Adwords PPC Keyword Article
Archived Article
November 2008

Adwords Tips For PPC Profitability - Part 2
By Paul Goodwyn - Copyright © 2004-2009

It is critically important to learn how to master pay per click (PPC) marketing if you want fast success online. There is no other advertising method available that is capable of sending highly targeted traffic to your website with the speed that PPC advertising can.

One of the overwhelming features of PPC marketing is the fact that you have as much chance as the next person to succeed. In the Adwords environment you can compete evenly against not only the next person, but also the average Joe can compete effectively against huge companies.

Whether we are big or small we are all viewed the same in Adwords mechanical eyes and are able to compete on a level playing field with one another. Nevertheless, to achieve the best results we must be aware of various Adwords Tips to avoid getting burnt by AdWords.

This is especially true for those just starting their Adwords journey, so pay heed to the following Adwords tips. Let’s continue on from our previous post “Adwords Tips For PPC Profitability - Part 1.

Adwords Tips 4
To not research your keywords properly and accept keywords that are irrelevant is a major source of loss to unprepared marketers.
Always take the time to select targeted keywords and in this way ensure the relevance of your ads to a users search query.

The best way to achieve this is to find keywords from the landing pages and ad copy that you are using. Implementing this one small technique will ensure high relevancy and a very high Quality Score.

This method will only work if you have ensured that your content is relevant to the product or service that you are promoting.

There are many free keyword density tools available online that you can access to find out which keywords are more prominent in your sales content. Use these tools when writing content to make sure that you are placing enough emphasise on the right keywords.

One thing to keep in mind when composing content for sales pages is that search engines are in the process of moving away from the tradition ways of calculating keyword densities and are in fact beginning to use a new technique that focuses on locating keywords that are similar in nature and not necessarily the exact same word that is repeated over and over.

Content of the future will need to consider these new methods known as Latent Semantic Indexing (LSI) being employed by search engines if it wants to gain a high ranking.

Adwords Tips 5
Always research niche words and phrases that are applicable to your product to avoid unwanted clicks. We keep coming back to this point but keyword research is important, the right words will help people (searching for your product), to find you.

Don’t just type in keywords that you think are related. Research those keywords, and narrow in on tight keyword phrases that are more suited to your product or content. This will prevent clicks from people who are not searching for your specific product or information – clicks that you ultimately have to pay for!

Adwords Tips 6
Be prepared to make changes whenever and wherever they are needed. If you find that you are achieving a high click through rate, while at the same time your visitors do not follow through with the required action, then you must be prepared to act quickly. Don’t rely on hope only to achieve success, or neglect a campaign leaving it to its own means. You can bring about your desired results.

Make small changes to your ad copy and landing page sales spill to isolate the problem. This is not done in one go but carefully in small degrees over time until you end up with the best presentation you can put together. After all your business is 100% dependant on its web site presentation so don’t be complacent.

Adwords Tips 7
The exact opposite of the problem you find in Adwords Tips 6 is not getting enough clicks on your ads. One reason for this is that you may have your keywords too focused, for example one keyword or phrase to an ad group. This is easily fixed by adding several more targeted words.

Another way keywords can be too focussed is when you targeted them in a narrow way. The way to improve performance in this instance is to widen their appeal by choosing keywords that aren’t so tight or constricted in their meaning.

Adwords Tips 8
An excellent tip that has served me well when first starting campaigns that has help gain a better ad position and Quality Score is to pay a higher bid price initially. This has the effect of allowing your ad to get a higher position along with better exposure, and a higher click through rate.

After a few days you can slowly reduce your bid price and will generally keep a good position and high click through rate with reduced cost. This is not for all markets but works well in certain circumstances when the conditions are right.

Once again this article length is getting a little large so keep a look out for more Adwords tips in Part 3. Keep checking for “Adwords Tips For PPC Profitability - Part 3” where we will cover more over-looked Adwords tips and tricks that will generate $1000’s of dollars when applied to your PPC campaigns correctly.

For more detailed information on learning how to generate highly targeted traffic to your websites, both free and paid, and how to organize your keywords, ad groups and locate negative keywords to ward-off unnecessary impressions and clicks, reduce your costs to make money marketing the way professionals do, click this link for more information http://www.AdwordsNavigator.com/

Paul Goodwyn is the Founder and CEO of Adwords Navigator PPC Marketing, offering Google Adwords pay per click advertising, management, account set up, affiliate training, professional marketing consultancy services, keyword and ad copy research and analysis strategies.

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Paul Goodwyn Founder CEO of Adwords Navigator PPC Marketing offering Google Adwords PPC advertising, management, account set up, affiliate training, professional marketing consultancy services, keyword/ad copy research and analysis strategies. Paul is a well know marketing professional who wrote the world's number one acclaimed e-Book on optimizing Adwords, "The Adwords Navigator Manual". For more information go to http://www.AdwordsNavigator.com
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