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Google Adwords PPC Keyword Article
Archived Article
December 2008

Features Of A Google Adwords Guide
By Paul Goodwyn - Copyright © 2004-2009

The many features of Google Adwords can change your website from a backwater country store front into a high powered city arcade traffic machine that will brings in quality qualified highly targeted traffic.

A high quality Adwords Guide will reveal to the reader, in a step by step process, how to instantaneously create appeal to the 100’s of millions of visitors that use Google’s search engine every day. The process to achieve high levels of awareness like this does require some degree of expertise and will not happen by chance. Don't think for an instant that this type of proficiency is outside the scope of the ordinary individuals such as you and I. This capability can be taught to anyone if they are willing to learn.

When you first setup your Adwords account you are required to pay a setup fee of $10 to activate it. Your first Adwords guide recommendation is to head over to Adwords Navigator and get yourself a copy of The Adwords Navigator Manual along with the Bonuses and Super Bonuses and the $50 Adwords account setup bonus. I believe it’s good value for A$97 considering you get $50 back as a PPC bonus so your outlay is really only $47. This is your Adwords Guide Tip 1. You won’t find better value. 

Let’s move on! Your $50 bonus will allow you to conduct your initial testing free of charge. Don’t under-estimate the value of being able  to test your initial keywords and ads for free.

After setting up your Adwords account you select your keywords and organise them into groups that will emphasise various aspects and features of your product or service. Keyword research, compilation, and arrangement is a highly skilled aspect of keyword use and any Adwords guide worth it salt must give detail on this process.
 
A well planned Adwords guide will also include the strategies involved in the bidding process for various keywords and position preference for an ad. Calculating how much you should pay for your keywords can be daunting to the uninitiated.

An Adwords guide should also clearly and precisely explain the methodology behind the creation of killer ad copy that will captivate the mind and attention of visitors grabbing their interest removing objections and clearing the way for a sale.

Now, Google Adwords has everything to need to put your products face out in front of many buyers, yet despite their well designed platform you will still require a greater in-depth understanding that takes you beyond the basics and allows you to setup a campaign that wins. Your Adwords guide must reveal the process to make more from your campaigns than you spend.

After establishing your language and target countries, locating and setting up your keywords the right way, and then composing ad copy that oozes relevance as well as setting your bid prices and daily budget you are ready to activate your account.

At this time a good Adwords guide will suggest that you should immediately go into your account settings and pause your newly established account. The reason is that a lot of fine tuning can be performed before running live. So, follow the Adwords guide advice and reassess keywords and ads particularly looking at the right way to test and track the important features of your campaign.

When you’re ready activate your campaign and be ready to receive and interpret the world’s assessment of your marketing campaign and be ready to make adjustments to refine your offering. Knowing the techniques to do this can make or break your money making attempts.

When your campaign is active anyone who types in one of your campaign keywords will have a search results page displayed containing sponsored search link results, and if your ad qualifies it will be shown on the page. This is called an impression. Most campaigns should expect thousands of impressions each day 24/7. Well constructed campaigns can expect 10’s of thousands of impressions.

At this point you are not charged for your ads being displayed, charges are only incurred when searchers using the search terms you bid on start to click on your displayed ads. When your ad is clicked on, your account is charged the amount that you bidded for the keyword in question. You will not be charged more than the bid amount and most times can be charged considerably less.

It is essential you have an Adwords guide that trains you properly because when your campaign is running live costs begin accruing as yours ads are clicked on. A good Adwords guide will teach you how to setup and organise your pay per click (PPC) campaign in such a way that your keywords and ads are highly targeted, with the desire to minimise useless clicks.

This is not a speculative process, it requires exacting application of tips, tricks and techniques that most Adwords guides don’t contain. Time and money wasting tire kickers can cause serious damage to a disorganised campaign so ensure you learn how to target the correct market and avoid useless cost clicks. Refer to the free Adwords Navigator Tips and Tricks Mini course.

The Adwords Navigator Guide teaches many ways to optimise your PPC campaign including how to restrict your ad being displayed to unwanted visitors. Two effective ways detailed in this Adwords guide to restrict unwanted clicks to your ads are describe below.

Firstly, always use negative keywords. These are keywords that prevent (STOP) your ad being shown, unlike keywords which cause your ad to be shown. For example to stop your ad being displayed to unwanted searchers when you are targeting fishing equipment for river use, you can use the negative terms –beach, -ocean, -deep sea, get the idea.

Another extremely effective method to avoid unwanted clicks is to put the price of your product or service in your ad copy. This has the effect of only targeting sincere buyers. Freebie hunters and those not willing to pay too much, or those buyers who want to buy an expensive product will get an immediate understanding by your displayed price whether they would be interested.

Both of the above techniques will have the consequence of turning away freebie hunters and buyers that are not interested in your price range. This will result in lower clicks to your ad which will increase your campaigns quality score. The reduced click through rate is beneficial as those searchers that do click through will be highly targeted and result in an increase in conversions, that is, sales, meaning an increase in your return on investment.

A good Adwords guide will always lead to the conclusion of teaching methods and strategies that result in refining your campaign to the point where you are maximising profits, while at the same time reducing costs.

For more detailed information on learning how to generate highly targeted traffic to your websites, both free and paid, and how to compile and organize your keywords, ad groups and to ward-off unnecessary impressions and clicks and reduce your costs to make money marketing the way professionals do, click this link for more information http://www.AdwordsNavigator.com/

Paul Goodwyn is the Founder and CEO of Adwords Navigator PPC Marketing, offering Google Adwords pay per click advertising, management, account set up, affiliate training, professional marketing consultancy services, keyword and ad copy research and analysis strategies.

Resource Box
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The above article will give a good background understanding to appreciate how valuable and unique Google Adwords is. The article discusses Adwords marketing techniques and strategies required to setup a well constructed campaign. Adwords strategies are simple yet very powerful and should not be left out of a well managed PPC campaign. Follow the links to gain a greater insight into Google Adwords and PPC marketing to generate traffic and make money online.
Paul Goodwyn is a well know marketing Professional who has also written the world's number one acclaimed E-Book on optimizing Adwords, "The Adwords Navigator Manual". For more information please go to AdwordsNavigator.com
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